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There is one important difference that is not always perceived
as an advantage: Case Communications does not try to be all things
to all people. We focus on the most common router applications,
and avoid obscure features that are not in wide demand. This strategy
has allowed us to keep prices low, and still move ahead of Cisco
to deliver advanced capabilities for many commonly used features.
Commodity hardware
Case Communication's primary product strategy is to supply routers
using low-cost standards-based commodity hardware. Commodity components
include processors, logic chipsets, memory, backplanes, network
interface cards, chassis, and power supplies. Commodity components
make it possible for routers from Case Communications to cost less
and still outperform Cisco products.
Cisco has used commodity components in very few products, and the
company does not use commodity components as a primary product strategy.
This choice is reflected in the price and performance of most Cisco
routers.
Commodity software
Our routers run on Linux, which is an inexpensive operating system
that provides exceptional performance and stability. Linux includes
source code, and it provides most of the core software required
to build a fully featured router platform. Linux also has thousands
of software developers who are working to make it faster and more
capable every day.
Cisco developed their own network operating system to make their
routers work. Cisco's network operating system represents old technology,
and it does not benefit from the most significant advances that
come from Open Source developers
Recommended retail price
All our routers include fully-featured router software and one
year of 24/7 technical support. This means that in a head-to-head
comparison you will need to include these costs in any Cisco quote.
As a general rule, the more expensive the Cisco router, the more
you will save with our routers. At the entry level, our routers
can cost about the same as Cisco routers, with cost savings coming
from lower technical support and upgrade costs over the life of
the product. In more demanding midrange applications, Case Communications
customers have claimed to receive quotes on Cisco equipment that
were 10 times the price of the chosen Case Communications solution.
Guaranteed performance
From a performance standpoint, many network engineers have come
to believe that a router is only as good as its packet forwarding
specifications. This notion has gained wide acceptance because engineers
primarily focus on the information that they are given, and most
router manufacturers have chosen to emphasise packet-forwarding
specifications as the primary indicator of product performance.
Unfortunately, packet-forwarding specifications have become such
an all-important performance specification that many manufacturers
have begun playing tricks with their data. For example, one well-known
manufacturer specifies the packet-forwarding performance of its
products without physical network interfaces or the supporting driver
software. Another manufacturer emphasises its packet "switching"
performance, which is rarely seen in real-world routing applications.
Both of these manufacturers are providing packet-forwarding specifications
that are laboratory creations with little relevance to product performance
in the real world.
Because of the questionable range of methods used by different
manufacturers to measure packet-forwarding performance, we have
chosen not to engage in this specifications game. Instead, we provide
guaranteed wire-speed performance specifications. If a Case Communications
router supports 16 full E1 circuits at wire speed, or two full DS3
circuits at wire speed, then the specifications will say it. We
also back up its specifications with an exclusive 31-day performance
guarantee. If a Case Communications router does not perform in the
real world as specified, and our support team cannot resolve the
problem, then the router can be returned for a full refund (please
ask us about our terms of guarantee).
In contrast, Cisco does not guarantee any of its specifications.
If you buy a Cisco product, and it does not work in your application,
you're stuck. Cisco doesn't even publish wire-speed performance
specifications for its routers. This is because many Cisco routers
are poor performers, and they cannot deliver wire-speed performance
over a wide range of common configurations and conditions.
Technical support
Case Communications include one year of free 24/7 technical support
with each router. In addition, we offer an Extended Service Plan
(Please call for details) option for every router, which extends
the first year of warranty and 24/7 technical support to years 2
and 3 of ownership. An Extended Service Plan may be purchased at
any time during the first year of ownership, but it is never required
to receive service. After the first year, if you do not purchase
an Extended Service Plan, you can simply pay an hourly rate for
the support that you use. If you don't need support, then you pay
nothing.
With Case Communications, you have a choice. Software upgrades
are always free, so there is no built-in pressure to buy a service
contract. With the appropriate on-staff technical expertise, you
can eliminate the cost of service contracts, and avoid these recurring
costs when you don't need support. Alternatively, if you do not
have an on-staff routing expert, or you are more comfortable with
a fixed expense for technical support and repairs, then purchasing
an Extended Service Plan will probably be the best choice for you.
In contrast to the choices offered by Case Communications, Cisco's
actions show that it wants to wring as much profit that it can out
of its customers. Study Cisco's revenues, and it becomes clear that
they are very focused on making money from service contracts.
Here's how they do it.
It is normal for a complex network deployment to require some technical
support during the design or installation phases. If you want technical
support from Cisco, you must purchase an annual support contract
for each of your Cisco routers, even if you never use the service.
We understand that the technical support load for a router is highest
during the first year of ownership. This is why we include technical
support for the first year with every router we sell. In contrast,
Cisco wants you to purchase support contracts year after year, and
so many Cisco resellers won't even sell you a router without a service
contract. The annual cost of a Cisco support contract can be significant,
and it often exceeds the price of a new router from Case Communications
in only a few years. We would not want to be treated like this,
so we offer our customers a choice.
Upgrade path
Our routers use standard data buses which allow the network cards
in each product line to be used in any of the routers in the same
line. This means that you can buy an entry-level ImageStream Transport
with a single-port E1 card, and can migrate that card to the R1,
the Rebel Router, the Gateway Router, or the Enterprise Router,
(ImageStream's top-of-the-line Industrial Series router). The same
is true for the Pro Series, which uses CompactPCI network cards.
Cisco makes it possible to use one card in several routers, but
this is generally not possible between different product classes.
For example, you can move a network card from a Cisco 2600 series
router to a 3600 series router, and you can move a network card
from a Cisco 7200 series router to a 7500 series router; but you
can't move a 2600/3600 card into a 7200/7500 series chassis.
ImageStream's Industrial Series routers also represent a coherent
upgrade path because both product lines use a common software platform.
Once you have learned to administer an Industrial Series router,
that knowledge is directly applicable to the Pro Series.
In contrast, Cisco uses entirely different software platforms that
span their entry level, midrange, and high-end product offerings.
Cisco calls some of these different software platforms by the same
name, but they are very different with respect to command set and
learning curve. This means that if you follow Cisco's upgrade path,
you may need new knowledge and skills to administer successive products.
Total cost of ownership
When compared to Cisco products, ImageStream routers from Case
Communications can provide a wide range of cost savings throughout
the life of the product. The real benefit to a specific user will
always depend on that user's particular requirements and resources.
The primary costs of ownership for any router include the upfront
price of the equipment and the cost of technical support. Our routers
can provide significant upfront savings. In addition, technical
support for one of our routers normally costs less throughout the
life of the product. This is described in the preceding section
called "Technical Support".
The list below covers potential cost of ownership savings that
a router from Case Communications can provide when compared to one
from Cisco.
- Lower upfront equipment costs
- No support costs for the first year, and support contracts are
never required
- Free software upgrades for the life of the product
- Menu-driven interface makes it possible for less technical people
to administer one of our routers
- Companies that already employ Linux administrators can leverage
their in-house expertise without introducing additional platforms
to support
- Cross-chassis card compatibility provides cost savings for
those who want to start out with an entry-level router, and then
move their cards into a higher end chassis that supports the same
cards
- The same network cards can be used in customer premise, edge,
and core applications, so larger network operators can save money
by adopting a common platform to reduce equipment inventory
- Case Communication's exclusive performance guarantee helps to
ensure that you won't get stuck with a product that does not work
in your application
All of these cost advantages can add up to significant savings
throughout the life of a router.
Key software advantages
Cisco is known to offer broad support for common network configurations,
legacy protocols, and proprietary applications. This exhaustive
library of router software has led many people to believe that a
Cisco router is their best choice. This is an old argument that
assumes the quantity of software is more important than the quality.
In the real world, the Internet has become an overwhelming force
that has unified many networking applications. As a result, few
network applications require the variety of application software
that Cisco maintains.
Case Communications focuses on extending its software capabilities
in a wide range of common networking applications. This focus has
allowed our software to excel beyond the capabilities of Cisco software
in key areas including user interface, secure telnet, driver component
technology, frame relay sub-interfaces, line bonding, software upgrades,
real-time monitoring, and scheduling.
Full-featured router distribution with no hidden costs
Cisco has managed to create a real nightmare when it comes to ordering
its router software. For example, Cisco offers different software
distributions for different classes of routers. In addition, Cisco
has created dozens of different software packages so it can sell
different router features separately. As a result, it can take more
time to figure out which Cisco software package you need than it
takes to figure out which router is right for you. To add insult
to injury, Cisco tries to hide the real cost of owning its products
by separating the cost of the required software from the price of
the router.
Case Communications departs from the Cisco software model by including
a full-featured software distribution with every router. We already
know you don't want to keep track of different software features
on different routers; we know that you would prefer to have all
of the available features on every router; and we know you would
prefer to avoid the nausea associated with suppliers who just look
for an ever increasing number of reasons to extract more money from
you or your organisation. With our routers, all the software is
included, so you don't have dozens of software part numbers to sort
through, and there is no hidden cost for the software you really
need. Case Communication's approach can also save a lot of time
and frustration by simply eliminating the need to figure out which
software packages support which features. And when new features
are developed, our routers can be upgraded to support those features
at no cost.
User interface
The routers supplied by Case Communications support command line
configuration for power users, just like Cisco routers. But it is
always more difficult to learn commands without the benefit of a
configuration file that can be referenced and commented. The ability
to look at and modify system configuration files and enter your
own comments is one simple improvement over a system that is mainly
limited to command line or wizard-like configuration. Beyond the
advantage of configuration files, our routers include a menu interface,
which makes it easy for less experienced administrators to get around
inside the router.
In contrast, Cisco routers do not provide a menu-driven configuration
interface. Cisco does not provide this capability with its routers
because it expects to sell management software that provides an
easy-to-use graphical interface. For example, Cisco offers the CiscoWorks
2000 software package to provide an easy-to-use management interface
for its products, however this has to be paid for.
Secure telnet (SSH)
All our routers support administrative access via SSH (secure telnet)
versions 1 and 2. SSH v2 encrypts administrative sessions to minimise
the security risks associated with plain text telnet, and it is
still considered by most experts to provide "strong" encryption.
All Cisco routers support administrative access using plain text
telnet.
But telnet can be compromised by an experienced hacker who is looking
to cause trouble. Cisco also offers SSH version 1 as a software
option, but it does not plan to support SSH version 2.
Cisco does not offer SSH consistently across its product lines,
so you can't always tell which routers and which software packages
will give you SSH. Some Cisco routers like the 800 and 1600 series
do not support SSH at all. With other Cisco routers, different packages
provide SSH, and the cost varies based on these different packages.
Driver component architecture
ImageStream use the SAND driver component architecture to
minimise development costs, to support both Open Source and commercial
software components, and to enhance router performance. SAND accomplishes
all of these goals as it provides an easy way for manufacturers
to install their own custom software alongside standard router components.
Cisco's router software is monolithic, and does not offer advanced
component architecture like SAND. For more information on SAND,
please contact Case Communications
Frame relay sub-interfaces
ImageStream's frame relay implementation is superior to Cisco's.
Case Communication's frame relay module provides real network interfaces
for each configured DLCI instead of virtual interfaces, which do
not provide access to Layer 3 services. With Case Communication's
frame relay support, you can set up unique QoS, firewall rules,
packet filtering, or other Layer 3 processing functions for each
DLCI. Cisco routers are not designed to do this.
Interface bonder
ImageStream routers have a refined "bonder" module through
which has undergone several years of development. The Bonder used
in Case Communications routers improves upon several aspects of
"Cisco Express Forwarding" which can be used on a Cisco
router to bond data circuits.
CEF can be implemented "packet-based" or "flow-based."
Flow-based CEF does not provide access to the aggregate bandwidth
of the bonded links, and so it is limited to providing circuit redundancy.
Packet-based CEF provides access to the aggregate bandwidth of the
bonded links, but it can be impossibly slow on all but the fastest
Cisco routers.
CEF has another limitation because it cannot bond different speed
circuits. ImageStream's bonder software uses a high-performance
algorithm that analyses line speeds and packet queues to balance
the demands of different speed circuits. And at the bottom line,
a bonder is included with every ImageStream router at no extra charge,
and Cisco's CEF is a premium software feature that Cisco charges
extra to license.
Real-time monitoring
Our routers provide real-time performance monitoring including
link status, transmitted and received packets, dropped packets,
and CPU utilisation. Cisco routers do not provide real-time statistics
unless you purchase extra software or an expensive management chassis.
The CiscoWorks 2000 software package for Windows is one of the most
popular real-time monitoring solutions for Cisco routers, and this
incurs an additional charge.
Scheduler
Our routers include the well-known 'cron' system scheduler that
allows system events to be scheduled on a calendar. In addition,
the IP Tables packet filtering software used by ImageStream routers
supports the ability to define filtering rules based on a particular
time of day. Some network administrators may never need to automate
the configuration of their routers. But other administrators require
this feature because they are interested in automating the purging
of system logs, the reconfiguration of their routers based on predictable
time-of-day or day-of-week traffic patterns, and automating diagnostics
for network analysis.
Cisco does not offer a no-cost scheduler. The 'CiscoWorks 2000'
software for Windows provides a wide range of management features,
but it does not provide command automation and scheduling. You can
purchase Cisco's Intelligent Contact Management (ICM) software,
which supports router command automation, but this solution is very
expensive and is designed to manage much more than router commands
and scripts. Another solution is to purchase a Cisco 12000 series
router, which can be very expensive. The 12000 chassis includes
a clock scheduler card which can be purchased separately (at a high
price) but this scheduling capability is not available with lower
cost entry-level and midrange routers
Free software upgrades for life
Routers from Case Communications include free software upgrades
for life. When there is support for a new Linux kernel, or when
a new router utility is developed, all of this software is included
with every router and can be easily updated from the router's menu
interface. Cisco charges license fees for its software, including
upgrades.
Easy software updates
To streamline router software upgrades, our menu systems provides
a simple router update function that provides fast and easy upgrades
via the Internet. Cisco routers do not provide a menu interface,
and they do not support automated software upgrades.
It is also common for a Cisco router to require expensive hardware
upgrades to support new software. Case Communications routers do
not ordinarily require hardware upgrades to support a new software
release. But if a router supplied by Case Communications ever required
a hardware upgrade, you can be sure it will cost less than a Cisco
upgrade because our routers use low-cost commodity hardware components.
Transferable software licensing
Let's say you have outgrown your old router, and you want to sell
it and purchase a new one. If your old router came from Case Communications,
you can simply sell the router, and your software license and free
upgrades for life both transfer to the new owner.
In contrast, if you are selling a used Cisco router, the person
who wants to buy your old router is required to pay Cisco for a
new software license. Cisco does not like people buying and selling
used Cisco products because the company views this as a lost opportunity
to sell new equipment. Here again, Cisco is very careful to extract
as much money as possible from its customers.
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